Para 55 - unusual design not enough

In a recent article on Planning Resource, a claim by two appellants for a house claiming to be truly innovative and outstanding in the Kent Downs was rejected by an inspector who decided the build did not meet the requirements of Paragraph 55 of the NPPF, whereby proposed homes in the countryside are accepted if they are outstanding architecturally and meet specific criteria. Paragraph 55 of the NPPF also requires the build to aesthetically increase the region's quality, however in this specific case the inspector believed the proposed house would undermine the area's beauty. There is always a certain element of risk for those putting forward applications for houses in green belts and rural areas, however it seems that architectural boundaries need to be pushed further for proposals to be accepted. Although a project may be inventive and creative, innovation is key to satisfy Paragraph 55.